How To Go Live on Instagram

Created 29 March, 2024
go live instagram

Instagram Live is a powerful feature that allows you to connect with your audience in real-time through live video streaming. Whether you're a business owner, content creator, or simply an individual looking to share your experiences, going live on Instagram can help you engage with your followers on a deeper level.

Benefits of Going Live on Instagram

There are numerous benefits to going live on Instagram. First and foremost, it provides an authentic and unedited way to connect with your audience. Unlike pre-recorded videos, Instagram Live allows you to interact with your viewers in real-time, answering their questions and addressing their comments as they come in.

Furthermore, going live on Instagram helps to boost your visibility on the platform. When you start a live video, your followers receive a notification, increasing the likelihood that they will tune in. Additionally, Instagram Live videos often appear at the front of the Stories feed, giving you the opportunity to reach a wider audience.

Another advantage of going live on Instagram is the ability to repurpose your content. After your live video ends, you have the option to save it to your profile or download it for future use. This means that even those who missed the live broadcast can watch it at a later time, extending the lifespan of your content.


Requirements for Going Live on Instagram

Before you can go live on Instagram, there are a few requirements to keep in mind. First, ensure that you have a stable internet connection. A strong Wi-Fi signal or a reliable data plan is essential to prevent any interruptions during your live session.

Second, you must have an Instagram account. If you don't already have one, you can easily create an account by downloading the Instagram app on your mobile device and following the sign-up process.

Lastly, your account must comply with Instagram's community guidelines. This means that you should refrain from sharing any content that violates Instagram's policies, such as explicit or harmful material.

How to Go Live on Instagram

Going live on Instagram is a straightforward process. Here's a step-by-step guide to help you get started:

  1. Open the Instagram app on your mobile device and log in to your account.
  2. Tap on the camera icon at the top left corner of your screen, or swipe right from your feed to access the camera.
  3. Once you're on the camera screen, swipe left to select the "Live" option.
  4. Customize your live video settings by adding a title that captures the essence of your broadcast and selecting the appropriate privacy settings. You can choose to go live for your followers only or allow everyone on Instagram to join your live session.
  5. When you're ready to start your live video, tap on the "Go Live" button. Instagram will begin a countdown from three, giving you a moment to prepare.
  6. Once you're live, you can interact with your viewers through comments and reactions. Encourage your audience to ask questions and engage with your content.
  7. When you're ready to end your live video, simply tap on the "End" button. Instagram will give you the option to save your video to your camera roll or discard it.

Going Live on Instagram Stories

In addition to going live on your Instagram feed, you can also go live on Instagram Stories. This feature allows you to share live videos with your followers that disappear after 24 hours.

To go live on Instagram Stories, follow these steps:

  1. Open the Instagram app and swipe right from your feed to access the camera.
  2. Swipe left to select the "Live" option.
  3. Customize your live video settings, such as adding a title and selecting the appropriate privacy settings.
  4. Tap on the "Go Live" button to start your live video.
  5. Interact with your audience through comments and reactions, just like in a regular Instagram Live session.
  6. Once your live video ends, it will automatically disappear from your Stories section.

Tips for a Successful Instagram Live Session

To make the most out of your Instagram Live session, consider implementing these tips:

  1. Plan your content in advance. Outline the key topics you want to cover and prepare any visual aids or props you may need.
  2. Promote your live session beforehand. Use your Instagram feed, Stories, and other social media platforms to create anticipation and notify your followers about the upcoming broadcast.
  3. Engage with your audience. Respond to comments and questions in real-time to make your viewers feel valued and heard.
  4. Experiment with different types of content. Don't be afraid to try out various formats, such as interviews, Q&A sessions, or behind-the-scenes glimpses.
  5. Be yourself and have fun. Authenticity is key to connecting with your audience, so let your personality shine through.
go live instagram

Promoting Your Instagram Live Session

To ensure a successful Instagram Live session, it's crucial to promote it effectively. Here are a few strategies to help you generate buzz and maximize your viewership:

  1. Create eye-catching graphics or videos to announce your live session. Use attention-grabbing captions and hashtags to increase visibility.
  2. Collaborate with other influencers or brands in your niche. Co-hosting a live session can help you tap into each other's audiences and reach a wider pool of potential viewers.
  3. Leverage your existing social media platforms. Cross-promote your Instagram Live session on other channels like Facebook, Twitter, and YouTube to expand your reach.
  4. Utilize Instagram's features. Take advantage of Stories, IGTV, and the Explore page to tease your live session and drive traffic to your profile.
  5. Engage with your audience before the live session.
  6. Respond to comments on your posts, answer direct messages, and build excitement leading up to the broadcast.

Troubleshooting Common Issues During an Instagram Live Session

While going live on Instagram is a relatively smooth process, you may encounter a few challenges along the way. Here are some common issues and how to troubleshoot them:

Poor internet connection: If your live video is lagging or freezing, try moving closer to your Wi-Fi router or switching to a more stable data network.

Audio problems: If your viewers are having difficulty hearing you, check that your microphone is not covered or obstructed. You can also try using headphones with a built-in microphone for better audio quality.

Low viewer engagement: If you're not receiving many comments or reactions during your live session, encourage your viewers to participate by asking questions or running polls.

App crashes: If the Instagram app crashes during your live video, quickly reopen it and resume your broadcast. Your viewers will be able to rejoin the live session.


Instagram Live is a valuable tool for connecting with your audience in real-time and showcasing your authentic self. By following the steps outlined in this guide and implementing the provided tips, you'll be well on your way to hosting successful live sessions on Instagram. So go ahead, hit that "Go Live" button, and start engaging with your followers like never before!

To go live on Instagram, open the app, tap on the camera icon, swipe left to select the "Live" option, customize your settings, and tap on the "Go Live" button.

To go live on Instagram Story, swipe right from your feed to access the camera, swipe left to select the "Live" option, customize your settings, and tap on the "Go Live" button.

Instagram Live is available to all users, regardless of the number of followers. However, you need at least 1000 followers to add a link to your Instagram Stories, which can be useful for promoting your live sessions.